The Fast Food Industry: Kentucky Fried Chicken

The fast-food industry is a multi-billion dollar global industry, and one of the largest in the world, with multiple and diverse players. Most of the strongest brands are American, and despite short-term ups-and-downs, the greater expansion pace doesn’t show signs of abating. The hottest regions are the emerging economies (such as China), being fought over […]

Multinational Corporations Use of Strategic Alliances

The recent trends of how MNCs are using various types of strategic alliances include: 1. Technology Exchange R&D is expensive, and payoffs don’t always come quickly. This factor is the most significant element to the other trends following, as today’s products life spans are very short, and time is of the essence in business. 2. […]